Monday, March 5, 2012

myer autumn/winter launch 2012


Its that time of year again... I was asked to shoot the Myer Autumn/ Winter Collections for 2012 for FashionChannel.Com so went along to suss it out last Thursday. The show had a rural Australia-theme and featured Jennifer Hawkins and Jess Hart.

Hawkins and Hart joined the rest of the Myer cast at Melbourne’s Mural Hall to showcase pieces by designers such as Ellery, Yeojin Bae, Jayson Brunsdon and Toni Maticevski.

Seated in the front row were designers Sarah-Jane Clarke and Heidi Middleton of Sass & Bide, Arthur Galan, Jayson Brunsdon, Yeojin Bae, Aurelio Costarella, Nicola Finetti, Leona Edmiston and Wayne Cooper, as well as Kylie Radford of Morrison, whose brand was included in the Myer collections for the first time.

The show took inspiration from the outback town of Narrandera, NSW, with laser-cut brass, appliquéd mesh and hand-stitched detailing used to create an overgrown wheat field.
















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